A serum is a relatively new product that many men and women have already incorporated into their beauty ritual. Our serums stand out due to their high quality and the high concentration of actives in their formulation, even when compared with very hydrating creams. They also have a much lighter texture than a normal cream, which means that they can penetrate deeper and more intensely into the skin.
Not all serums are equal, nor are all skins the same: each one requires a specific treatment. Some need extra moisturisation, others need to combat over-pigmentation, and others need to fight slackness. And that is where serums cast their spell, providing what each type of skin needs.
If you think that this is a product solely for people of advanced years, think again! Because in skincare, prevention is key and therefore, anyone over the age of 25 should include a serum in their daily beauty routine. Though of course, using it in the right way is vital if you really want to see results. Our recommendation: apply a small amount to your face, neck and décolletage every morning and night after cleansing your skin thoroughly.